20150717

CEO Stratagem: Starting a Business in an Oligopoly Market

 

The umbrella brand “759 Store” is quite a legend in Hong Kong.  Back in 2010, this three-digit number carried no special meaning.  However in less than 5 years, "759 Store" expanded from a small truck shop selling a limited collection of snacks in a local shopping mall to a retail chain of around 250 outlets offering over 30,000 products.  The stories of Mr. Lam and his 759 Store captured more and more of the public’s attention.

What are the definitions of "boss" and "entrepreneurship" in Mr. Lam’s eyes?  What is the company’s positioning?  What unique pricing strategy has 759 adopted? And what challenges was the company facing?

 

日期:2015年7月17日 (星期五)
時間:下午4時至下午5時30分
地點:香港大學市區中心(金鐘海富中心3樓302室,金鐘港鐵站A出口)
主講:759阿信屋創辦人 林偉駿先生
語言:廣東話

This seminar was fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (UGC/IDS12/14).

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