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Executive Certificate in Big Data & Analytics for Business 

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| Introduction | Programme Structure | Course Schedule & Fees | Lecturers & Speakers | Application Procedure | 

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Application Procedure

This programme aims to provide students with core concepts, real case studies, idea exchange discussion, and implementation check-list to guide them on the application of Big Data and analytics in the business world. It also intends to help students to be more effective in communicating with their data science colleagues when necessary.

The programme is especially for those who are new to data analytics and would like to explore how Big Data applications can be useful in their business or career.


Expected Learning Outcomes

Upon completion of the course, students will be able to:

-       develop a basic understanding of the overall process of Big Data analytics in solving business problems;

-       apply appropriate Big Data strategies to achieve business objectives; and

-       utilise the concepts and techniques of Big Data analytics in their business operations.

Target Participants 

Module 1-4

Non-technical senior management, divisional or regional levels of marketing, customer-relationship management, sales, e-commerce, business leaders, logistics and supply chain management, heads of department, and entrepreneurs.

Module 5

IT professionals, data analysts or anyone with a solid programming background and would like to update their knowledge of the programming languages of R and Python.

Entry Requirements

Module 1-4

1. A recognised degree in any discipline; or
2. A recognised Associate Degree/ a Higher Diploma or equivalent, and at least 2 years of work experience; or
3. Professional qualifications.

Applicants with other qualifications and substantial senior level work experience will be considered on their individual merits.

Module 5

At least two years of IT programming experience and a basic understanding of statistics.


Module 1-4

The programme will be assessed by a group presentation.

Module 1-3 / Module 5

No assessment is required.


Module 1-4

An “Executive Certificate in Big Data & Analytics for Business” will be awarded to students who attend 70% of the class and pass the group presentation assessment at the end of the course.

Module 1-3 / Module 5

A Statement of Attendance will be awarded to students who have achieved full attendance of the course in Module 1-3 / Module 5.

Medium of Instruction

Module 1-4

The programme will be delivered in Cantonese, and the course materials will be in English. Unit 3 conducted by Dr. Efstratios Tsougenis and some other guest speakers’ sessions will be taught in English.

Module 5

The programme will be delivered in Cantonese, and the course materials will be in English.


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Programme Enquiry

Tel: 3762 6188