Case Research Centre (case)
LAN KWAI FONG: EXPANSION IN CHINA
|Reference No.||17/002||Publication Year||2017|
|Author(s)||Amy Yip, Lau Yan Yan, Steve Yang|
|Company||Lan Kwai Fong|
|Industry||Food and Beverage; Entertainment|
|Geographic setting||Hong Kong; China|
|Functional Area||Innovation/ Entrepreneurship; Drucker's Management; CSR/ Sustainability|
Strategic planning requires business leaders to make judgements based on incomplete information, to create changes to improve and strengthen competitive advantages and to take action to plan the changes and cope with the unexpected. This case study focuses on Lan Kwai Fong (LKF), a well-known food and beverage precinct and an entertainment and lifestyle hub in Hong Kong. It shows how Dr. Allan Zeman, the founder of the LKF Group, used different strategic approaches to successfully expand its business in Chengdu, Wuxi, and Shanghai. Following the footsteps of LKF’s expansion, students can learn about strategic planning, from setting strategic objectives to making actual strategic plans. This case exemplifies how a company can become a change leader by building on its existing successes, and to be more specific, how LKF has leveraged its brand to its competitive advantage. It also sheds light on innovative entrepreneurship, allowing students to think critically about how to become a successful change leader.
This case is suitable for teaching MA and MBA students taking Drucker’s strategic management courses and/or innovative entrepreneurship courses. This case study provides an opportunity for students to critically review, consolidate, and extend their knowledge of strategic planning. Students can us their diagnostic and creative skills to analyse and handle complex entrepreneurial issues and challenges in a real-world situation. They can also learn how to make informed judgements based on incomplete information, which is often the case in strategic planning, and communicate their ideas to a business audience in an appropriate manner.
1. Learn to set strategic objectives.
2. Critically review, consolidate, and extend knowledge of strategic planning.
3. Diagnose complex entrepreneurial issues in a real-world setting.
4. Undertake critical evaluation of company strategies and business challenges.
5. Exercise appropriate judgement in complex strategic planning issues.
6. Communicate their recommendations with appropriate justifications to an audience.