Case Research Centre (case)
FTHK: PROMOTING FAIR TRADE IN HONG KONG
|Reference No.||16/014C||Publication Year||2016|
|Author(s)||Anna Lee, Lawrence Mui|
|Company||Fair Trade Hong Kong Foundation|
|Industry||Public Sector and Non Profit|
|Geographic setting||Hong Kong|
|Functional Area||Marketing; Social Enterprises and Ethics|
Fair Trade Hong Kong Foundation introduced and promoted better social values in Hong Kong, specifically on fairness and social justice: First and foremost, it protected the farmers and workers from exploitation by ensuring fair returns on their investments and compensation for their labor. That helped workers and their families to live with dignity, minimized damage to the environment, and developed a sustainable and just society. Furthermore, it provided a not-for-profit social platform so that both business companies and consumers in Hong Kong could support fair trade practices to make Hong Kong a fairer society.
In today’s increasingly inter-connected world, it could easily be a “global trend” that business corporations would put more efforts to integrate fair trade practices in their business operations. FTHK and similar organizations world-wide would continue to strive for greater social justice for people living in less developed countries, while instilling better social values in their own society.
This short case is a supplement to a lecture and is prepared for classroom discussion.