Case Research Centre (case)
YOUTH “JOURNEYS” ON MTR TRAINS
|Reference No.||16/005C||Publication Year||2016|
|Author(s)||Steve Yang, Lawrence Mui|
|Company||MTR Corporation Limited|
|Geographic setting||Hong Kong|
|Functional Area||Strategy and General Management; Ethics and Social Responsibility|
In the pasts three and a half decades, starting with the Kwun Tong line in 1979, MTR has turned itself into a multinational corporation, serving people in Hong Kong, Mainland China, Australia, Sweden and the UK daily. As the company’s place of origin, Hong Kong has always taken pride in MTR’s now being a leading, internationally recognized railway corporation, renowned for its safety, reliability, customer service and cost efficiency. Not only did MTR have an average weekday patronage of over 5.4 million passengers in the city, but the railway operator was also determined to contribute to the well-being of the Hong Kong community. Among MTR’s numerous corporate social responsibility initiatives in Hong Kong, youth development was an area of particular focus and effort.
This short case was a supplement to a lecture and was prepared for classroom discussion.
This case was fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (UGC/IDS12/14).