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Case Research Centre - Case Collection

All of published case studies are free to download. Any quotation from these case studies is allowed when the source is clearly indicated in proper citation format in the publication or paper.

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Ref. Title Company
18/004 GoGoVan: How Drucker's Insights on Innovation Resonated with a Growing Start-up of the 21st Century GoGoVan
18/003 Could Chinese Philosophy Guide Jack Ma and Alibaba to Global Expansion? Alibaba
18/002 Old Wisdom in New Shoes: An Innovative Way to Build Inclusive Small Business Myshoes
18/001 How Scientists-turned-entrepreneurs Successfully Commercialised Their Lab Innovations at UniEnergy Technologies UniEnergy Technologies
17/003 Lenovo's Development and Sun Tzu's Art of War Lenovo
17/006 ofo Bike Sharing: Riding on a Bumpy Road ofo Bike Sharing
17/005 Sun Hung Kai Properties: Creating Value in Sustainable Development Sun Hung Kai 
17/002 Lan Kwai Fong: Expansion in China Lan Kwai Fong
17/001 Hong Kong Ferry: Transforming Its Business from Ferry Transportation Service to Property Development Hong Kong Ferry
16/014C FTHK: Promoting Fair Trade in Hong Kong  FTHK
16/009C Alibaba's Alitrip: Creating Travel Innovation for Competitive Advantages  Alitrip
16/003C Foxconn: Seeking Diversification Beyond Contract Manufacturing?  Foxconn
16/011C Uber China: Riding with Chinese Characteristics  Uber China
16/012C Would Silicon Valley address the Gender Pay Gap? Industry
16/016C Riding the China Wave: HKEx's Growth Strategies in the Exchanges Arena    HKEx
16/002C SC Storage: Big Data Behind Mini-storage SC Storage
15/001C Will China UnionPay Expand from a Domestic Monopoly to a Global Player? UnionPay
15/007C Uniqlo: Becoming a Truly Global Company Uniqlo
16/006C A Trademark War in China: The Case of the Castel Group    Castel
15/008C Against All Odds: The Marketing Ps of 759 Stores 759 Stores
15/009C Alibaba's Platform Corporate Social Responsibility Approach Alibaba
15/010C Big Data: Revolutionizing the Retail Industry Industry
16/015C Doing Modern Business with The Inspirations of Tao Zhu-gong  CK Hutchison
15/004C Apple's Environmental Sustainability Strategy: Considering Innovation for Everything Apple
16/005C Youth "Journeys" on MTR Trains MTR
15/003N The Current Status and Prospects of the Mobile Applications (Apps) Market Industry
16/007C JP Morgan Chase: Setting the Right Code of Conduct JP Morgan
15/002C HSBC Sustainability: The What, the Why and the How HSBC
15/011C Social Media Marketing in Fashion Industry Industry
16/008C Henderson: Connecting Knowledge and Wisdom Henderson
15/005C Xiaomi: Nurturing a Fan Culture (English; Chinese) Xiaomi
16/004C Power Your Love With CLP CLP
15/006AC Hong Kong Good Food Company Limited (A): Adoption of Strategic Management Accounting Good Food
15/006BC Hong Kong Good Food Company Limited (B): Application of Strategic Management Accounting Good Food