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Case Research Centre - Case Collection

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Ref. Title Company
17/006 ofo Bike Sharing: Riding on a Bumpy Road ofo Bike Sharing
17/005 Sun Hung Kai Properties: Creating Value in Sustainable Development Sun Hung Kai 
17/002 Lan Kwai Fong: Expansion in China Lan Kwai Fong
17/001 Hong Kong Ferry: Transforming Its Business from Ferry Transportation Service to Property Development Hong Kong Ferry
16/014C FTHK: Promoting Fair Trade in Hong Kong  FTHK
16/009C Alibaba's Alitrip: Creating Travel Innovation for Competitive Advantages  Alitrip
16/003C Foxconn: Seeking Diversification Beyond Contract Manufacturing?  Foxconn
16/011C Uber China: Riding with Chinese Characteristics  Uber China
16/012C Would Silicon Valley address the Gender Pay Gap?  Industry
16/016C Riding the China Wave: HKEx's Growth Strategies in the Exchanges Arena    HKEx
16/002C SC Storage: Big Data Behind Mini-storage    SC Storage
15/001C Will China UnionPay Expand from a Domestic Monopoly to a Global Player?   UnionPay
15/007C Uniqlo: Becoming a Truly Global Company    Uniqlo
16/006C A Trademark War in China: The Case of the Castel Group    Castel
15/008C Against All Odds: The Marketing Ps of 759 Stores    759 Stores
15/009C Alibaba's Platform Corporate Social Responsibility Approach    Alibaba
15/010C Big Data: Revolutionizing the Retail Industry    Industry
16/015C Doing Modern Business with The Inspirations of Tao Zhu-gong  CK Hutchison
15/004C Apple's Environmental Sustainability Strategy: Considering Innovation for Everything Apple
16/005C Youth "Journeys" on MTR Trains MTR
15/003N The Current Status and Prospects of the Mobile Applications (Apps) Market Industry
16/007C JP Morgan Chase: Setting the Right Code of Conduct JP Morgan
15/002C HSBC Sustainability: The What, the Why and the How HSBC
15/011C Social Media Marketing in Fashion Industry Industry
16/008C Henderson: Connecting Knowledge and Wisdom Henderson
15/005C Xiaomi: Nurturing a Fan Culture (English; Chinese) Xiaomi
16/004C Power Your Love With CLP CLP
15/006AC Hong Kong Good Food Company Limited (A): Adoption of Strategic Management Accounting Good Food
15/006BC Hong Kong Good Food Company Limited (B): Application of Strategic Management Accounting Good Food