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Case Research Centre - Case Collection

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Ref. Title Company
16/018P The Hong Kong Jockey Club: Driving Sustainability and Riding High Together - A Case Study  HKJC
16/014C FTHK: Promoting Fair Trade in Hong Kong  FTHK
16/010C Defying High Barriers to Entry: The Marketing Mix of 759 Store 759 Store
16/009C Alibaba's Alitrip: Creating Travel Innovation for Competitive Advantages  Alitrip
16/003C Foxconn: Seeking Diversification Beyond Contract Manufacturing?  Foxconn
16/017C How to Leverage the "Pokémon Go" Phenomenon in Grabbing Business Opportunities  Pokémon
16/011C Uber China: Riding with Chinese Characteristics  Uber China
16/013P Understanding Work Integration Social Enterprises (WISEs): A Case Study of CookEasy in Hong Kong  CookEasy
16/013C CookEasy: A Hong Kong Social Enterprise under the Wings of TWGHs and Towngas CookEasy
16/012C Would Silicon Valley address the Gender Pay Gap?  Industry
16/003C Riding the China Wave: HKEx's Growth Strategies in the Exchanges Arena    HKEx
16/002C SC Storage: Big Data Behind Mini-storage    SC Storage
15/001C Will China UnionPay Expand from a Domestic Monopoly to a Global Player?   UnionPay
15/007C Uniqlo: Becoming a Truly Global Company   Uniqlo
16/006C A Trademark War in China: The Case of the Castel Group    Castel
15/008C Against All Odds: The Marketing Ps of 759 Stores   759 Stores
15/009C Alibaba's Platform Corporate Social Responsibility Approach   Alibaba
15/010C Big Data: Revolutionizing the Retail Industry   Industry
16/001CP Examining the Effects of the Internet of Things (IoT) on E-commerce: Alibaba Case Study   Alibaba
16/015C Doing Modern Business with The Inspirations of Tao Zhu-gong  CK Hutchison
15/004C Apple's Environmental Sustainability Strategy: Considering Innovation for Everything Apple
16/005C Youth "Journeys" on MTR Trains MTR
15/003N The Current Status and Prospects of the Mobile Applications (Apps) Market Industry
16/007C JP Morgan Chase: Setting the Right Code of Conduct JP Morgan
15/002C HSBC Sustainability: The What, the Why and the How HSBC
15/011C Social Media Marketing in Fashion Industry Industry
16/008C Henderson: Connecting Knowledge and Wisdom Henderson
15/005C Xiaomi: Nurturing a Fan Culture (English; Chinese) Xiaomi
16/004C Power Your Love With CLP CLP
15/006AC Hong Kong Good Food Company Limited (A): Adoption of Strategic Management Accounting Good Food
15/006BC Hong Kong Good Food Company Limited (B): Application of Strategic Management Accounting Good Food